The Business of Authority

How Easy Do You Make It To Work With You?

Just how easy (or hard) do you make it for you customers to work with you?

Just how easy (or hard) do you make it for you customers to work with you?

On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you.

Putting up hurdles for clients can be a good idea, but only if they're intentional
The types of product sales that should be frictionless, and the ones that shouldn't
When to require that clients jump through hoops
How to know when your marketing and sales processes are attracting the wrong kind of people
What to do when money and trust are not enough to get a client to make a change
What if your clients have a problem that they're embarrassed to ask for help with?

"I'd rather put needles in my eyes than learn Asana."—RM
"The teacher tells you what to do, and you do it or you can leave."—JS
"If you let clients push you around in the sales process, don't be surprised when the push you around during the project."—JS
"You don't get 'speakers block' when you're talking to someone you know well."—JS
"Once it's on your website, you tend to forget about it."—RM

Enjoy!

—JS & RM