The Business of Authority
Trusted Authority
Episode Summary
What do you need to do to build trust as an authority?
Episode Notes
What do you need to do to build trust as an authority?
Talking Points
- Charlie Green’s mathematical equation for determining trustworthiness
- Getting feedback about what you need to work on
- How your website or marketing materials could reveal gaps in credibility
- Seeing your credibility indicators through the eyes of your ideal client
- Demeanor as a credibility factor
- Making and keeping promises
- Consistency
- Being on time
- Intimacy
- Making yourself vulnerable
- Building intimacy by asking questions
- Taking the low-status role
- How to look for self-orientation on your website
Quotable Quotes
“The easy box to draw is what the world sees as credibility.” –RM
“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS
“In a service business there’s a whole lot of collaboration with your clients.” –JS
“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM