The Business of Authority

Should You Build A Course?

Episode Summary

Should you build a course? How do you get started?

Episode Notes

Should you build a course? How do you get started?

Talking Points

Once you create a course, it’s really hard to change it later
Formulate a big idea and know your audience for the project
Writing or speaking can help you get feedback on your ideas and help you get them into shape before creating a course
Look into your options for where to develop the course
Shorter courses are easier to sell
You probably don’t need to communicate everything you know about a subject in one course in order for it to be useful to others
An outline can be a good way to get started on your course
Optimize for ease of recording
Live takes
Keep editing to a minimum
Transcripts and video players that allow people to listen at their own speeds are helpful for students
Self-host or use a hosting service

Quotable Quotes

“I kind of go back to this all the time and it might be just my personal bias, but I feel like writing a lot is almost a necessary precursor.” –JS

“I think maybe one of your questions should be, “where do I want to develop this course?”” –RM

“Any whiff of perfectionism can spiral out of control very quickly.” –JS