The Business of Authority

Testing With A Tweet

Episode Summary

Is it a good idea to use tweets for testing?

Episode Notes

Is it a good idea to use tweets for testing?

Talking Points

• Paul Jarvis’s experience testing with tweets
• Why you need to identify an audience before running with a project
• What to do if you don’t already have a large email list or Twitter following
• Why you need to be able to describe your idea in a sentence or tweet
• What the market is good at
• Why it can be helpful when your followers shut down your ideas
• When you’re pitching a new idea, you need constructive feedback, not unconditional encouragement
• Make sure that you’re pitching to your target market

Quotable Quotes

“When I have an idea for something, I’ll just ask my list.” –JS

“What that means for us is that we have no excuse not to test.” –RM

“I’m not saying Facebook ads and Google ads don’t work, but they don’t work that great.” –JS

“I also like when they just shut you down.” --RM

Related Links

Paul Jarvis
Twitter
Github