The Business of Authority
Aligning Your Client Experience With Your Brand
Episode Summary
How can you align client experience with your brand?
Episode Notes
How can you align client experience with your brand?
Talking Points
- How client experience relates to brand
- How appealing to potential clients differs from the actual client experience
- Disconnects in marketing
- What bad client experiences feel like
- Aligning experience with intent
- How technology contributes to your customers’ experiences and your brand
- Your responsibility to clients
- Customer satisfaction as a product
- Being professional without being fake
- What being a pro looks like
- How the clothing you choose speaks to your brand
- Finding clients for whom you’re a good fit
- Client feedback
Quotable Quotes
“Marketing and branding should not be about pretty pictures and telling a story that is not real.” –RM
“I can feel the difference when I onboard people now, I can feel them sit back and relax.” –JS
“In an ideal world we use technology in a way that makes our brands stronger, that ties people more closely to us.” –RM
“My actual product is customer satisfaction.” –JS