The Business of Authority

Authority Marketing Round-Up

Episode Summary

The authority marketing roundup.

Episode Notes

The authority marketing roundup.

Talking Points

• Speaking and writing as an authority
• Who your content is for
• What promises you’re making
• What’s good about starting a podcast
• Picking something from the speaking category that you’re comfortable with
• How you can make your audience feel
• The power of webinars
• Running a workshop
• Livestreaming
• Email lists
• Video compared to audio
• Writing for other publications
• How speaking and writing inform each other
• Continuous practice
• Social media activity
• Answer bombs

Quotable Quotes

“Whenever I’m creating something, the first thing I want to know is who’s it for?” –JS

“Your opinion of yourself may be completely warped.” –RM

“Just remember that people learn in different ways, and there are some people who would so much rather watch a video than read anything you’re going to write. And vice versa.” –RM

“When you’re watching video, you’re watching it. You’re probably sitting down, you might be at your computer or in a chair or whatever. When you’re listening to this show, you’re probably in your life.” –JS