The Business of Authority

How To Keep Producing Killer Content

Episode Summary

How can you keep producing killer content?

Episode Notes

How can you keep producing killer content?

Talking Points

• How to measure engagement
• What’s repeatable about going viral
• Knowing your audience
• Understanding your audience’s baseline knowledge
• Terminology
• How often you should put out content
• Why you should write every day
• How often podcasts and videos should come out
• Separating what you have to do from what adds value but isn’t strictly necessary
• People trust videos more if they’re more natural

Quotable Quotes

“Killer content is content that engages your ideal audience.” –RM

“If you know who you’re talking to, it dramatically increases the odds of being able to help them.” –JS

“If you go from publishing weekly to every weekday, that’s five times more chances at bat.” –JS

“There’s something about being accountable every single day that makes you literally look around you to find that inspiration.” –RM