The Business of Authority

Joe Pine - The Experience Economy

Episode Summary

Are you in the transformation business?

Episode Notes

Are you in the transformation business?

Talking Points

Applying the concepts in The Experience Economy to small authority businesses
Moving from economies to experiences and transformations
How better experiences can lead to worse service
How acting factors into your business model
Why acting isn’t equivalent to being fake or phony
Pricing transformations
The stages of transformation
Choosing who you work for
When to reject clients
Guiding transformation

Quotable Quotes

“We only ever change through the experiences that we have.” –JP

“Understand that embracing theater as a model requires zero capital or equipment. It just requires understanding that you’re onstage.” –JP

“Acting is simply being intentional about everything that you do.” –JP

“With transformations, the customer is the product. The inputs you do, the activities you do, the functional things that you do, the whats – don’t matter unless the customer achieves the aspiration that they want.” –JP

Joe’s Bio

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.