The Business of Authority

When Your Niche Turns Into A Rut

Episode Summary

What can you do when your niche turns into a rut?

Episode Notes

What can you do when your niche turns into a rut?

Talking Points

• Are ruts always bad?
• What to do when you feel stuck
• Narrowing your niche may help you get out of a rut
• Importance of picking the right niche
• How to identify the group that you’re trying to serve
• Looking beyond the edges of your rut
• Your unique twist on your specialization
• Thinking more broadly about your skills
• Being adamant about both your audience and your service might get you stuck
• Consider your systems and habits and whether they’re working for you
• The ten-day systems challenge
• When you need to fire a client
• Working with clients you like
• Experimenting with new tactics

Quotable Quotes

“It may be that your niche is still too broad.” –RM

“The niche isn’t just who you’re serving and what industry it’s in. It’s all those other things that are how you uniquely bring yourself to market with your audience.” –RM

“I’m against time sheets. I’m not against time tracking.” –JS

“The engagement will not last forever. You don’t want it to. That means you’re not growing.” –JS