The Business of Authority

Why Become An Authority?

Episode Summary

Why would you want to become an authority?

Episode Notes

Why would you want to become an authority?

Talking Points

• Main reasons to become an authority
• Making more money
• Choice of opportunities
• Clearly defined thought leadership
• Building a business model that suits the way you think and work
• Shorter sales cycle
• Simplified selling
• Power to influence
• More effectiveness
• The difference between an expert and a thought leader
• Energizing others to further the mission
• Momentum over the course of a career
• Stages along the way to being an authority

Quotable Quotes

“The way that an authority is in the market is automatically going to be seen as a luxury purchase.” –JS

“Really, most of us didn’t get into this business to sell, and what we like about the selling process is that we’re solving a problem.” –RM

“An authority to me, has an imperative to teach other people, and to keep thinking about what’s the next thing in their area of expertise.” –RM

“My way or the highway, to me, is not a leader.” –JS